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South Aegean: Promoting Rhodes and Kos in British market through Jet2holidays

The Region of the South Aegean signed a contract with Jet2holidays on Friday, August 8, with the aim of providing the Region with promotional and advertising services, with an emphasis on Rhodes and Kos, to its potential visitors in the United Kingdom.

The contract, which includes marketing services worth 30,000 euros, will enter into force upon its signing and the promotional and advertising actions will be completed by 31 October 2025 at the latest.

The purpose of the contract is to create a framework for various promotional and advertising activities between the Region of the South Aegean and Jet2holidays with the aim of promoting tourism in the Region and developing regional economic activities.

The advertising program includes:

Online advertising for Rhodes and Kos in queue format, utilizing data from over 100 million websites, which will be automatically selected by the Quantcast platform algorithm. The goal is to reach potential customers interested in holiday travel (Lookalike audience) and who are geographically located around the 12 UK airports with direct Jet2holidays flights to Rhodes and Kos, with the aim of driving them to make a booking. Minimum number of impressions: 10,386,522
A 270x270pixel banner on the Jet2holidays website homepage in the ‘Thingswethinkyou’lllove’ section, promoting holidays to Rhodes, with a minimum of 3 days of exposure and achieving at least 800,000 impressions.
A solus email promoting holidays to Rhodes and Kos with Jet2holidays, to be sent to at least 67,895 recipients,
The rationale

The Region decided to actively promote its areas as a holiday destination in the UK as this is an important tourist market for it and since Jet2holidays is a leading Tour Operator and currently designs and markets both holiday packages and air seats from the UK to Rhodes and Kos.

According to the Region, Jet2holidays has the potential to offer a unique opportunity to target potential of its customers and the display of extensive information about the areas it travels to.

Source: tornosnews.gr