Athens Walking Tours ranks 9th in Europe with 396% review increase since 2019

The fastest-growing types of tours in Europe during the last two years of the pandemic have been boat tours or outdoors, according to new research from Arival.

Arival carried out a global analysis of review trends on Tripadvisor in early 2022 and compared it with identical data from 2019.

Many are based in the UK, reflecting strong domestic travel through the pandemic.

Nevertheless, not all are the result of domestic tourism. Jeroen van der Schalie, owner of Captain Jack Amsterdam, third on the list with an increase in reviews of 1,649%, says all of the boat tours he runs are for international tourists. 

Top 20 Tours in Europe by Online Review Growth Ben Finch Arival

In Greece, Athens Walking Tours has increased its reviews by 396% since 2019, placing them ninth.

Anthoula Gioldasi, marketing manager for the operator, agrees with Van der Schalie.

“First of all, honestly, if you do a good job, it will come out,” she points out. 

“From what I see, people will leave a review if they’re extremely happy or extremely disappointed. People that are somewhere in the middle, really don’t bother. So if you do a really, really good job, people will respond to that.”

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Gioldasi stresses that guides need to remember to introduce themselves and their company at the beginning of a tour and remind them at the end. If they don’t, many travelers may not remember and won’t be able to review the tour.

Athens Walking Tours also sends an email asking for reviews. This also directs to Google so those who don’t have a Tripadvisor account can review the tour there.

Both van der Schalie and Gioldasi say that business is good at the minute. Athens is “getting really, really close” to 2019 levels of tourism, Gioldasi underlines. Amsterdam has seen an ”explosion in tourism”.

Van der Schalie says: “It went from zero to 100 in a few days.”


In the top 20 tours in Europe by Tripadvisor Review Growth, Athens Walking Tours is listed and described as follows:

9. Athens Walking Tours, Greece

Category: Walking

Review growth: 396%

Skip-the-line walking tours taking in the food and history of Athens, Greece

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